I build brand narratives that travel.

Creative Director & Copywriter

A single visionary doesn’t create great work. Great teams create great work.

I love working with them. Building them. And leading them.

With 20+ years working at agencies big and small, I’ve developed a uniquely integrated perspective and creative flexibility. In that time, I’ve also become one of the few female executive creative directors in the country, and a professor at the GBC School of Design.

Concept Development

I create culturally on point, creatively distinct, and engaging brands + narratives that seamlessly travel between paid, owned and earned channels.

Creative Flexibility

Mastered a nimble, multi-disciplinary approach at some of Canada’s best network agencies (TBWA\Toronto, Leo Burnett), independents (Sid Lee, TAXI), and scrappy start ups (trevor//peter).

Experienced Creative Leader & Mentor

10+ years building teams and creative departments. I like to roll up my sleeves and do the work but can also be trusted to manage projects, budgets, and senior stake holders.